Brand Sprint
Verbal + visual identity, ready to ship — in 2 weeks.
A 2-week brand identity sprint. Verbal identity (positioning, voice, messaging), visual identity (logo, type, color, motion), brand guidelines, and web-ready design tokens. Delivered with a Figma library and a Notion brand book.
Typical results
What you get
How Brand Sprint actually runs
Every Sage Ideas engagement follows the same five-act story — free intro chat, scope, focused build, clean handoff, and optional Care. Click any stage to see what you do, what I do, and what you walk away with.
Brand Sprint — verbal + visual identity in two weeks
A focused brand engagement that produces voice, mark, palette, type, and a usage guide.
How we run this
Phase-by-phase breakdown of the engagement. Every milestone produces a concrete artifact you can see, share, or hand off.
Strategy
Positioning workshop, audience map, competitor teardown, voice exercises. Output: messaging house + creative brief.
Visual concepts
Three concept directions (logo, type, color, sample applications). Live presentation. Pick one.
System
Refine chosen direction into a full system. Build the Figma library. Token everything for web handoff.
Documentation + handoff
Brand book in Notion + PDF. Loom walkthrough. Handoff session with anyone who’ll deploy the brand.
What's included
- Positioning + messaging house (Notion brand book)
- Voice + tone guide with do/don’t examples
- Primary + secondary logo set (SVG, PNG, monochrome, favicon)
- Type system (display, body, mono) with web-loaded fallbacks
- Color system with WCAG AA contrast pairs
- Spacing scale + radius scale + shadow system
- Motion principles (durations, easings, signature gestures)
- Figma library with components, variants, and tokens
- Web-ready design tokens (CSS variables + Tailwind config)
- Brand guidelines PDF + Notion brand book
See what you'll get
Sample brand book (Nexural)
Full brand system from a past Brand Sprint, redacted for sensitive details.
Sample available on requestExtend the engagement
Optional add-ons priced separately. Bundle at checkout or scope into a follow-on engagement.
Brand Sprint + Ship combo
Bundle Brand Sprint into a Ship engagement — saves $500.
Pitch deck template
Branded Keynote + Google Slides + PowerPoint deck system.
Naming sprint
5-day naming sprint before the brand sprint — generated, screened, validated.
Custom illustration set
A library of 12 custom SVG illustrations in your brand voice.
Not included
- Marketing site implementation (pair with Ship)
- Photography / video production
- Trademark search / legal registration (we recommend a partner)
- Print collateral beyond the basics
Related case studies
Frequently asked
How is this different from a logo design?
A logo is one deliverable. Brand Sprint produces an identity system — verbal and visual — that you can deploy across web, deck, email, and social without it feeling like the logo is the whole brand.
Can you work from an existing brand?
Yes. A Brand Sprint that refines/extends an existing identity is the same scope and price — we audit what works, formalize what’s missing, and deliver the system.
How many logo options do I see?
Three concept directions in week 1, refined to one before week 2 begins. We don’t ship 30 mediocre options — we ship 3 considered ones.
What about trademark / legal?
We do basic conflict checks (Google, USPTO TESS) but a final trademark search is the client’s legal counsel’s job. We can refer trademark attorneys.
Ready to get started?
$2,500 · 2 weeks